The United States Patent and Trademark Office has passed a significant piece of new legislation. Known as the Trademark Modernization Act, it could have a significant effect on your Dallas business. This is due to a number of reasons. Chief among them is the new level of protection it can give to your brand.
What is the Trademark Modernization Act?
The Trademark Modernization Act was passed by USPTO on Dec. 18, 2021. The aim behind the new measure is to help you better protect your registered brand. It can do so by giving you tools to remove fraudulent or unused trademarks from the federal registry. This can give you a leg up if you need to go to court to resolve an intellectual property dispute.
Once you have identified an illegal trademark that infringes on your brand, you have the right to dispute it. The new legislation makes it much easier to do so. It lets you file an application in a quicker fashion. You can then expect a faster response. Once the marks are identified as illegal, they can then be deleted.
Intellectual theft is an ongoing concern
It comes as no surprise that intellectual theft is an even greater concern in the internet age. There are many more ways for your trademark and other elements of your brand to be illegally copied or outright stolen. However, the web also makes it much easier to quickly identify and bring suit against the thieves.
The Trademark Modernization Act is an element of this increased potential for brand policing. It brings in its wake a variety of measures to help you quickly cancel marks that infringe on your property. It also makes it easier to dispose of them in a timely manner.